| Case Studies |
| : Citibank |
THE VISION
To create a paradigm shift in the way the treasury business is conducted.
Citibank wanted more than a solution that merely automates or re-engineers
its processes. It expected a solution that would bring about "new
economy" processes. |
| |
THE JOURNEY
Taking a quantum leap, the vision was met in just six months. While
we focused on delivering e-commerce and online trading technology,
Citibank's planning team was able to concentrate on the strategy. |
| |
THE DESTINATION
We are now surgically delivering information at the right time to
the right customer at the right place. It's a marketing paradise."
Citibank Asia-Pacific Currency Business. |
| |
Not convinced? Perhaps these figures would change your
mind.
- Account booking: cycle time reduced by 87%.
- Order placing: serving time reduced by 60%.
- Unit transaction cost for FX orders: more than 60% less.
- Unit transaction cost for premium deposit bookings: more than
70% less.
- Premium deposits booked: up 75%.
- Orders done: up 100%
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THE RECOGNITION
The i-services solutions developed for Citibank won it the Intelligent20
Award 2000. The Intelligent20 Awards recognizes companies in Asia
which demonstrate the most effective and innovative use of technology
in business. |
